Welcome
Live and Lead with Purpose
At Laird & Co., we believe every person and team has a unique purpose.
When you lead with authenticity, everything changes.
Welcome to Laird & Co.
Founded by Samuel Laird, with over a decade of experience delivering support to individuals, NHS staff, industry teams, and others. A former Royal Marine Commando, black belt in judo and Brazilian jiu-jitsu, father, and faith-led speaker passionate about serving others.
Through proven tools, lived experience, and transformational facilitation, we help individuals and teams build self-awareness, strengthen purpose, and lead with clarity, confidence, and compassion.