Welcome
Live and Lead with Purpose
At Laird & Co., we believe every person and team has a unique purpose.
When you lead with authenticity, everything changes.
Welcome to Laird & Co.
Founded by Samuel Laird, with over a decade of experience delivering support to individuals, NHS staff, industry teams, and others. A former Royal Marine Commando, black belt in judo and Brazilian jiu-jitsu, father, and faith-led speaker passionate about serving others.
Through proven tools, lived experience, and transformational facilitation, we help individuals and teams build self-awareness, strengthen purpose, and lead with clarity, confidence, and compassion.
Our Values
These are the values that guide everything we do and everything we help others grow in.
Living and leading with honesty, self-awareness, and integrity. Showing up as your true self.
Aligning with what truly matters—your values, vision, and what drives you.
Turning inner clarity into outward action. Real impact brings change that is meaningful, lasting, and good for others.